Two wheeler Marketing Mix in Raipur

A detailed report on deuce Wheeler Marketing Mix in Raipur.

Contents Page

1. Introduction 3

2. Brief Description of major brands in Raipur 4

3. Market Survey procedures and observations 5

4. Marketing Mix(4Ps) Analysis 7

1. Product 7

2. Pricing 9

3. Place 9

4. Promotion 9

5. Swot Analysis of major brands 10

6. Reference 14

Introduction

India is the second largest producer and manufacturer of two wheelers in the world. 2-wheelers is one of the drivers of economic growth as it fulfils the transportation need of the large lower middle class population of a developing country like India. virtually major steps like abolition of licensing in 1991 and removal of quantitative restrictions of the past decade has led to further hollering in the industry. Permitting automatic approval and successive liberalization of the heavens over the years have led to the development of the industry. stripe throat competition amongst the various companies has led to drop in the prices. Also SMART marketing techniques enabled the companies to hike the demand in the middle-income group.

Bikes atomic number 18 a major incision of Indian two wheeler industries. Indian companies argon among the largest two wheeler manufacturers in the world. Hero MotoCorp, Bajaj, Honda are among the top 2-wheeler companies of the world. The new(prenominal) key players in the two wheeler industry are TVS motors, Yamaha motors, Suzuki etc.

Types of Two wheelers in Raipur:

There are mainly three types of 2 wheelers available in Raipur. They are motorcycles, scooters/scooty and mopeds. The various two wheeler products of four companies are listed below:

Hero MotoCorp	BAJAJ AUTO LTD	HONDA	TVS Motor
PASSION PRO	DISCOVER 125 CC	DIO DLX	FLAME 125 CC
85%> SPLENDOR+	DISCOVER 100 CC	AVIATOR	SPORT
SUPER SPLENDOR	XCD 125 CC	CB TWISTER	JIVE
CD DAWN	PLATINA 100 CC	SHINE	STAR CITY
PLEASURE	PULSAR 180 CC	ACTIVA	SCOOTY PEP+
HUNK...

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