The trade mix is the set of controllable tactical marketing told - proceeds, price, place and promotion - that the firm blends to produce the response it necessitates from the post market. - Kotler. This means that the marketing mix is made up of the 4Ps mentioned above, these argon used together to develop a positive response from its design market. In recent years 7Ps have been used, in order for the gild to become much competitive, these additional Ps argon people, physical evidence and process.
When dealing with a product give care Barbie, marketers need to identify their target markets, these being immature girls, grandparents and parents of young children. Marketers need use the marketing mix to satisfy their target market and improve the profitability of the company.
The product itself is very much suited for young girls and what they may aspire to be since the raspberry is presented as always being kind and fun and too doing different jobs, so every girl can contact to one Barbie doll or another(prenominal). A doll postulate to be of good quality, especially since children are not cognise for taking care of their toys and parents will most probably jib to buy new ones if the toy does not last long. The instigator name Barbie also needs to be carefully chosen, the product will probably become internationally known and the company will not want it translating into a rude sound out or a complicated one in another language.
The product itself may have to be changed when selling to customers in a foreign country of a different background signal or culture. For example when Barbie was launched in Japan it was not lucky because the young girls in that country could not relate to the blond haired, blue eyed new doll and so the...
It was a satisfactory effort as all the 4 Ps were discussed in concise & precise manner regarding Barbie.
just suggestions on further improving Barbies strategy could be more helpful in making this a high rated essay.
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