Event Evaluation Of Easter Party

The Evaluation of the Promotional Plan of the Easter Party

Introduction
Evaluation is only when defined by Robin Mayhall (2006) as Determining your take of success in achieving the plans goals and objectives .Getz et al (2005) set out identified three key periods when paygrade would prove multipurpose to be conducted, these are before the pillowcase, during the display case (by tracking the event through the various stages of implementation) and a post event military rating. The pre-event evaluation involves establishing objectives and research into target audiences, during the event will take into status factors like ticket sales and the amount of volunteers recruited, whilst the post event evaluation, possibly the most common form of evaluation, involves data entreaty of the event and questionnaires normally completed by the customer.

An effective evaluation can highlight problems with the plan or where there is populate for improvement particularly in the case of the Easter ships company where Events Management students are likely to hold a similar event next year. Similarly an evaluation can indicate what promotional methods worked for the Easter party and these can continue to be applied in future events as stated by Hoyle(2002).



Evaluating can also establish better communications between events students and their audiences, through feedback and improvements (Day 1981). A continuous evaluation means that gird can always be checked; it is relatively liberal to see if objectives are being met and can be seen as the key element of any communications strategy (Home Office, 2009).

A number of methods were apply to evaluate the event including sales figures and prepare observation. This essay will evaluate the merits of each type of promotions used in the marketing of this event and will give peak on how these techniques could be better utilised in the future. A conclusion is given on how the event was run, how well the promotional plan can be evaluated and what should...If you want to get a full essay, order it on our website: Orderessay



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