Marketing

Article 1 Wong, T. (2009, May 29). Retailers woo shoppers with big work extraneouss. The Straits Times, p. A3. Overview This hold shows that during the annual Great Singapore exchange (GSS), the retailers such as restaurants, attractions, hotels use marketing communication strategies such as announce and gross sales promotion to salary increase their sales profits. Some of their sales promotion tools they are development are attractive discounts and thriving draw vouchers to draw a stronger and quicker consumers response. In addition, the official Card for GSS MasterCard provides sum totalt-promotions with these retailers to stimulate greater purchases. Based on twelvemonth 2008 figure from MasterCard, it showed local name cardholders spend more than overseas card holders. Application to the guard This clause deals mainly sales promotions. With the recent H1N1 flu and frugality down spot, majority of the retailers including luxury labels which usuall y move away from the GSS join in this year to amplification the intent of incorruptible customers to purchase, encounter new customers ( just about who might switch from other competitors) and increase the parallel purchase of occasional users. The challenge is that whether will in that stead be a drop in sale afterwards the promotion.

Promotion geared to increased sale in a short time to meeting short-term and tactical dividing short letter needs, however, it is uncertain if the sale could maintain or at least(prenominal) of a desired amount in a roomy run (Mullin and Cummins, 2008). Some objectives of sale promotion presented in the article are to widening usage, increas ing mathematical product cognizance and t! rustworthyty. Although the products distinctive features encourage the consumers to make some repeated purchases, sale promotions usually are inadequate to turn them into loyal users (Kolter, et al, 2009). However, certain type of sale promotion offer truly enhance brand image and create sensory faculty in their products for instance products that are newly launched in the market. In addition, small-share...If you loss to get a full essay, order it on our website: OrderEssay.net

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