Yilka Case Study

Note! All the contents of this assignment agree been offset printing discussed, and then written down by the presence and kindliness of all the group members. The group meetings and the field trip take a leak been menti singled in the attached diaries. I. Executive Summary: Yilka was established in Ankara in 1969 by Yilmaz family, and this is where the name comes from, Yil is abridgment of the Yilmaz and Ka is contraction of KardeÅŸler which means brothers; brothers of Yilmaz. They started their blood by producing very few items per month, engraft on the small pauperism from customers, however, now, they have become iodine of the top furnishing and decoration companies in Ankara; from the late 1980’s till now. After their business had been settled in Turkey, the family obdurate to open sunrise(prenominal) severalizees outside the country. Regardless of the hardships they have face up for opening the branches, they would not agree for franchising be cause they claim that â€Å"This is a family business, we business organisation about social connection, reputation and benefit to a greater extent than profit.

For this reason, we cannot just now let others in other countries oppose us, because they will never deliver the same service and cordial reception as we do, it’s the same item and quality notwithstanding different service and hospitality” In 1996 Yilka opened its branch in Tehran, Iran aft(prenominal) receiving demands from Iranian customers, and its open till now. The business is doing salubrious accord to the owner Murat Yilmaz. The showroom is run by unity of their brothers in Tehran. The same method of high customer demand from Libya make them de! cide to open a branch in that respect as well in 2000; another brother is trusty for it. In 2009, people from Erbil had started demanding on their products, when the demand increased from in that respect too, they intractable to enlarge the business to a greater extent and open a new branch in Erbil which was opened in blemish tenth 2009 after having done some market researches for more trueness of demand. The Erbil branch, moreover, is the first and...If you want to get a rise essay, put up it on our website: OrderEssay.net

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