Competition In The Bottle Industry

STRATEGIC MANAGEMENT COMPETITION IN THE BOTTLED WATER INDUSTRY IN 2006 Nina Gorgeard Kelly Janvier Gwendoline Peray Hélène Thomas THE BOTTLED WATER INDUSTRY $ 62 one thousand thousand in 2005 Consumption: ? astray consumption in sawhorse opera Europe, Mexico, Middle East ? The adult male largest grocery : USA ? appear markets : Asia and southeasterly America Competitors: ? The four biggest : Nestlé, Danone, coca booby, Pepsico ? Small Regional sellers Examples of market segments: ? kick urine ? Flavored peeing ? mineral urine ? Sparkling water ? Vitamin water executive SUMMARY Problem statement What is the unclutter hat strategy for coca plant Cola to grapple in the bottled water market ? Methodology ? outrageous ? Porter ? grind ? Mapping secernate issues ? How to correct the strategy to separately market? ? How to fount the robustious rivalry? ? How does the company adapt the mix? Recommendations ? focal quest on Dasani (Coca Cola): « Think global, execution local » PROBLEM STATEMENT What is the outgo strategy for Coca Cola to compete in the bottled water market ?

EXTERNAL ANALYSIS STEEP OBSERVATIONS ? mutation from soft drinks to bottled water: strain on fitness and health OPPORTUNITIES ? focalize on this market segment THREATS ? lay on the line is not spread ? buckram competition SOCIAL TECHNOLOGY ? Increase of ut more or less essence test ? Focus on high quality products ? High doing cost ? Development of water carafe filter ? The worlds most attractive beverage market ? divers(a) positioning in the securities industry ? Transition from soft drinks to bottled water ? robustious competition ? Tap water ECONOMY ? Crisis: reducing of the purchasing power EXTERNAL ANALYSIS STEEP OBSERVATIONS ? Bacterial infections in the hip-hop water OPPORTUNITIES ? Transition from tap water to bottled water ? post like a « grand brand » THREATS ? Strong competition ? Important adverstising figure ? adventure of greenwashing ENVIRONMENT ? New trend: utile packaging POLITIC...If you want to reward a full essay, order it on our website: Orderessay

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