CONFORMITY
SOCIAL INFLUENCE
We all have a strong sense of deficient to be like (and to be liked by) other people, and to do what we are told. These issues all relate to well-disposed influence which involves the act of affectionate power, by a person or separate to change the attitudes or behavior of others in a special direction (FRANZOI 1996)
2 common kinds of social power are                 Conformity
                                                                        Obedience
Conformity
A change in behavior or belief as a result of real or imagined group pressures (MYERS 1996)
PART A of EXAM QUESTION
1. Â Â Â Â Â Â Â Â Why do people conform?
People strength conform because of informational influence such as where they do not know the answer to the question, they are influenced by the opinion of others, this is called informational social influence shown in the classic study by SHERIFF (1935) Autokinetic essence study (a stationary spot of exculpated in a dark room, very small eye movements appeared to make the light seem to move firstly everyone was tested separately so in groups of 3. Group norm quickly replaced personal norms indicating social influence). People might also conform they believe in the superior knowledge of others. This would lead people to change their common soldier opinion, this is known as true conformity.
3 different kinds of conformity = 10 marks each
2. Â Â Â Â Â Â Â Â Are at that place different types of conformity?
KELMAN (1958) has utilise the distinction of that conformity can be related to the extent to which an individual changes their private and/or public opinion. He has use this distinction to outline 3 different kinds of conformity.
COMPLIANCE involves going along with the majority of people even though not truly agreeing with them. As the conformity is only superficial, compliance stops when there is no pressure...
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